For Every Woman Who’s Still Building a Business While Life Is Trying to Break Her

This isn’t a glossy birthday post.
There’s no champagne tower, no sparkly gift, no carefully staged celebration.

Because the truth is, I just turned 40, and my life is full.
Full of love. Full of purpose. Full of court dates, child psychologists, and endless paperwork.
Full of beautiful chaos.

I’m raising two incredible humans on my own.
I’m building a company that’s scaling faster than ever.
And I’m doing it all in the middle of the kind of life season no one plans for.

And yet, I’ve never felt more clear, more grounded, or more certain that I’m building something real.

This is for every woman who’s still building while life tries to break her.

The Business Beneath the Birthday

There was no big party this year.
No PR photos, no confetti.

Because I don’t need to celebrate for the sake of performance anymore.

My real birthday moment happened months ago in the UK, just me, my kids, and my family around a BBQ. It was simple. Honest. Mine.

This week is different. It’s quiet and layered. It’s reflective.

That’s how I want this next decade to be, not performative, not perfect, but powerful because it’s built to last.

That’s what Grow Advantage has become.
Not a vibe. Not a brand.
A real, scalable operations agency that can hold me when life doesn’t.

Because life doesn’t wait for you to be ready.

Why I Rebuilt Everything

When I first started this business, I was already walking out of a marriage.
Already knee-deep in solo parenting.
Already holding it all together with duct tape and caffeine.

From the outside, it looked successful, clients, team, branding, all the trimmings.
But when life hit, it cracked.

And I realised something that changed everything:

If your business can’t hold you through grief, chaos, illness, or parenting…
What are you even building?

So I tore it down.

And rebuilt it properly with:
✔️ A team who can deliver without me hovering
✔️ Systems that don’t depend on my energy to run
✔️ Operations that move forward when I can’t

Because I’m not building a brand.
I’m building my backup plan.
My village.
My legacy, for the days I can’t carry everything myself.

What I Know Now

Every woman I work with is carrying more than anyone realises.
She’s showing up for her team, her clients, her kids, her parents, all while trying to hold it together.

And still, she’s expected to smile and “be strong.”

But I’m done with that version of strength.

I’m not strong because I do it all.
I’m strong because I finally stopped doing it alone.

You don’t need to prove your worth through exhaustion.

You need structure.
You need support.
You need systems that let you breathe.

That’s why we build businesses at Grow Advantage that can function when you can’t.

It’s your permission slip to:
✨ Stop being the bottleneck
✨ Stop apologising for needing help
✨ Stop scaling with duct tape

You don’t need another PDF download or pep talk.
You need real support.

The Real Deal Behind the Glow-Up

Yes, our new website is live.
Yes, there are only a few retainer spots left.

But this isn’t a sales pitch.

This is the truth:
I’m a 40-year-old single mum.
With no safety net.
With police and lawyers on my contact list.
And a business that’s still growing, not despite the chaos, but because it was built to survive it.

This isn’t about being seen.
It’s about being supported.

Because when women are supported, we build better, for ourselves, our teams, our families, and the generations watching.

Final Thoughts

If you’re still holding everything together on a wing and a prayer… this is your sign.

You are not failing because you’re tired.
You’re tired because you’ve been doing too much of it alone.

It’s time to build something that holds you.

Because success isn’t about strength.
It’s about support.

Your business should be built for real life — not just the highlight reel.

💬 Come say hi on Instagram: @growadvantage_
🖥️ Or explore the new site: growadvantage.com.au

Chrissy Elle Founder | Grow Advantage